Bulk SMS for Nutra — targeted messaging for mutraceuticals, supplements & trials

High first-order conversions from ads but low second-order purchases; many customers forgot to reorder.

Implemented Bulk SMS Supplements campaign — automated refill reminders 5 days before expected depletion, one-click reorder links, and a 10% loyalty coupon for on-time reorder.
Segmented messages by product type and shipping region.

“SMS proved far more effective than we expected. The personalized replenishment reminders helped us recover customers we had been losing after their first purchase. Within just two months we saw a nearly 30% increase in repeat orders. This has become our strongest retention channel and the only one that delivered measurable ROI so quickly.”

Anna K.

Head of Retention, EU-Based Nutraceutical Company

increase refill rate for monthly subscriptions and reduce churn.

Task:

2.

1.

28%

3 weeks.

18%

lift in repeat orders within 60 days

payback on campaign costs within

reduction in subscription churn

Mid-size D2C nutraceutical brand selling vitamins and immune-support formulas across EU markets.

Low trial attendance and drop-off during the 14-day protocol window.

Deployed Bulk SMS for Trials with confirmation SMS at signup, day-3 and day-10 check-ins, and automated reminders for scheduled sample returns. Messages contained short surveys and secure return-label links. Incorporated two-way SMS for participant questions.

Case:

Problem:

Results:

“Our biggest challenge was participant engagement — people would sign up but drop out quickly. After introducing the SMS-based trial workflow, engagement finally became stable. The reminders, quick surveys, and two-way support improved our completion rate dramatically. The whole process became easier to manage and the data we collected was much cleaner.”

Marco S.

Trial Operations Manager

Nutraceutical manufacturer running a paid consumer trial to validate a new antioxidant formula.

1.

42%

74%

56% → 86%

Trial enrollment increased

vs web-only signups

High-quality feedback response rate of

Completion rate improved from

improve trial sign-ups, ensure protocol compliance, and collect completion feedback.

Task:

Solution:

inconsistent deliverability across carriers and limited local presence causing low CTRs.

Case:

Problem:

Results:

Solution:

“We operate on high volumes, and delivery has always been inconsistent across different LATAM carriers. Using localized sender IDs and optimized routing changed everything. Our CTR tripled, and affiliate revenue grew by more than 60%. This was our best product launch of the year — SMS absolutely made the difference.”

Carolina R.

Affiliate Marketing Director

Affiliate-driven launch for a new cognitive supplements line targeting LATAM with multiple regional promotions.

1.

Rolled out geo-segmented Bulk SMS for nutraceuticals, used local DIDs per country, throttled sends to match local carrier throughput, and provided localized copy in Spanish/Portuguese. Integrated link tracking for affiliate payout attribution.

Launch ROI exceeded projections

62% in the first month.

3x

CTR up

Affiliate-driven revenue increased by

vs email

run a high-volume launch with local sender IDs and monitor conversions per GEO.

Task: