High-CR SMS
routes for
sports betting

“We were surprised by how quickly personalized SMS messages brought our inactive users back. Our reactivation rates jumped, and players actually started responding to promos again.”

Anna Lanein

CEO

1.

2.

3.

41%

+ 19%

+ 28%

increasing CTR

was revenue from returning users

was reactivation rate within 14 days

The Mamonty team analyzed the database of 680 suppliers and created personalized messages with user’s name and favorite sports.
We created SMS reminders before major matches and tournaments.
We set up time-based reactivation offers (e.g., “Your free bet expires in 6 hours!”).

Re-engage inactive players, remind them about ongoing promotions, and encourage them to place another bet.

The company noticed that over 60% of new users became inactive within two weeks of registration. Push notifications and email campaigns had a low open rate, resulting in poor engagement.

A leading online betting company "Beatbet" (name changed for confidentiality) wanted to improve retention among users who had registered but stopped placing bets after the first deposit.

Real-time SMS alerts completely changed the way our users follow live games.
Sending odds updates during key match moments helped us boost engagement dramatically.

Emre Digan

Head of product department

1.

2.

3.

37%

Less than 1%

1 day

100,000 calls per day!

increased live bets volime during campaign period

were unsubscribed

was spent to create campaigns for the next month

We have chosen to send an instant SMS alerts when a favorite team’s match starts.
We have added some “Odds boost” notifications that was sending dynamically during key game moments.
We have launched geo-targeted SMS campaigns for local tournaments.

Increase real-time engagement and betting activity during live games.

Users often forgot about live matches they were interested in or didn’t receive timely notifications about odds changes. The traffic is getting worse and bet company loose their money.

The Australian company "BetNow" (name changed for confidentiality) faced a problem during major sporting events - the engagment of users was less that usually. The betting company aimed to maximize live betting turnover and customer engagement.

"Mamonty's team was a pleasure to work with. We improved account security, reduced fraud, and users completed registrations faster than ever."

Ozan Trenis

Supplier Relations Specialist

1.

2.

3.

67%

29 sec

89%

lower fraudulent account attempts

average registration completion time

overall user satisfaction (CSAT)

After our analytics every new account received a one-time password via SMS to confirm the phone number.
Now users entering from unknown devices had to input an OTP.
We teste different routes and found the ine with 100% reach to users.

Implement a secure, fast, and reliable verification system for registrations, withdrawals, and high-value transactions

Fake accounts, stolen credentials, and multiple sign-ups from the same IP were common. Traditional email verification delayed sign-ups and led to abandoned registrations.

A large online betting platform faced challenges with account security and verification. Fraudulent accounts and unauthorized logins were increasing, which negatively impacted trust and caused financial losses.